A service offer
You grant read-only access. I hand back a prioritized fix list.
No discovery calls to get started and no 40-page PDF of tool exports. You point me at the scope you want audited — a domain, a subfolder, a Search Console property, a CMS collection — and I run it through an AI-assisted analysis pipeline that a human operator reviews before it ships. What you get back is ranked by revenue impact, not by severity color.
Who it's for
Most sites I look at aren't broken. They're just carrying a decade of decisions nobody revisited — orphaned pages from an old launch, three URLs competing for the same term, a migration that quietly dropped canonical tags, thin category pages absorbing crawl budget that should be going to the ten pages that actually convert.
A traditional audit finds all of that and then hands you a spreadsheet with 800 rows sorted by error type. That's a data dump, not a decision. The hard part isn't finding issues — modern tooling finds them in minutes. The hard part is knowing which twelve to fix first, what each one is worth, and who on your team can actually ship it.
That's the part I do. My background is revenue operations, so I read a site the way I read a pipeline: where is the leak, what does it cost, and what's the cheapest intervention that closes it. The AI layer handles the volume. The prioritization is mine.
How access works
Every audit runs on at least a public crawl. Each additional read-only connection you grant makes the output sharper — because the analysis stops guessing at intent and starts using your actual query and behavior data. You can pick one, two, or all three.
Level 1 · no credentials
You give me a domain and a sitemap URL. I crawl what any search engine can reach — nothing private, no login required.
Level 2 · read-only OAuth
You add my service account as a restricted (read-only) user on the property. Revoke it in two clicks whenever you like.
Level 3 · scoped read token
A read-scoped token for WordPress, Shopify, Webflow, HubSpot, or a headless CMS — content objects only, never write or admin scopes.
How credentials are handled
The process
What you get
Scope and depth scale with your page count. The shape of the deliverable doesn't.
Pricing
One number, quoted up front, billed 50% on approval and 50% on delivery. Page count is verified against your sitemap before anything bills — if you land in a lower tier than you estimated, you pay the lower tier.
Tier 1
Up to 250 indexable pages
5 business days
Good for: local service sites, small B2B, single-brand sites
Tier 2
251–1,500 indexable pages
7 business days
Good for: content-led B2B, mid-size e-commerce, multi-location
Tier 3
1,501–10,000 indexable pages
10 business days
Good for: large catalogs, marketplaces, publishers
Tier 4
Over 10,000 pages, or multi-domain
Scoped per engagement
Good for: enterprise sites, post-acquisition portfolios, replatforms
Optional add-ons
After the audit
Roughly half of audits end with a team that agrees with the findings and has no capacity to act on them. If that's you, there are three ways to keep going — all optional, none bundled into the audit price.
From $3,500 · one-time
I implement the top-priority fixes myself, in your stack — technical corrections, metadata and schema at scale, internal linking, redirect cleanup, template changes. Fixed scope, fixed price, before-and-after measurement included.
From $2,400 / month · 3-month minimum
Continuous execution against the roadmap: monthly priorities, content briefs and refreshes, technical monitoring, and a dashboard that reports against the baseline the audit established. Cancel with 30 days' notice.
$350 / hour · or $2,800 per workshop
You have the people, you want the judgment. Sprint planning, code and template review, hiring and vendor evaluation, or a working session that teaches your team to run the next audit in-house.
Audit credit: engage a fix sprint or a retainer within 30 days of delivery and 100% of the audit fee is credited against the first invoice. The audit shouldn't be a toll booth on the way to the work.
Request an audit
Three minutes to submit. You'll get a confirmed flat quote and access instructions within one business day. Nothing bills until you approve the quote in writing.
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A copy is on its way to your inbox. Here's what happens next:
Questions
Judgment and accountability. AI is genuinely excellent at processing thousands of URLs and spotting patterns no human would catch by hand — and it is unreliable at knowing which of those patterns matters to your business. It will confidently flag a canonical setup that's intentional, or rank a 40-millisecond load improvement above a page that's cannibalizing your highest-converting term. I review every finding before it ships, kill the false positives, and reorder priorities around your goal and your team's real capacity. You're paying for the filter, not the crawl.
You should, if you have someone to interpret it. Semrush, Ahrefs, and Screaming Frog will hand you the same underlying data I start from. The gap is that a tool outputs 800 issues sorted by severity and no opinion about sequence, cost, or business impact. If nobody on your team has time to turn that into a plan your developer can execute, the subscription becomes a monthly reminder that you have problems.
Read-only means read-only: I never request write, publish, billing, or user-management scopes, and any grant you make is revocable from your own dashboard in seconds. Nothing sensitive goes through the form on this page — you either invite a service account yourself, or you use an expiring encrypted link I send you. Credentials are destroyed within seven days of delivery, or immediately on request. Your data never becomes training data.
Estimate high and submit. I verify against your sitemap and crawl before quoting, and if you land in a lower tier than you guessed, you pay the lower tier. Nobody gets billed for pages that don't exist.
Yes — a fixed-scope fix sprint, an ongoing optimization retainer, or hourly advisory if you'd rather your own team ship the work. If you engage within 30 days of delivery, the entire audit fee is credited against your first invoice. There's no obligation either way, and I'd rather deliver an audit you take to someone else than pad a report to manufacture a retainer.
Often. White-label audits for agency clients are available at Tier 2 and above, with your branding on the deliverable and no client contact from me. Say so in the notes field and I'll quote it that way.
It hasn't happened yet, but the terms are simple: if I can't identify at least three findings with a credible path to measurable impact, you don't pay. I'd rather refund an audit than defend a report I don't believe in.
Not ready to submit?
Happy to look at your site and tell you honestly whether an audit is the right spend right now — sometimes the answer is that you already know what's wrong and need execution instead.